Visual Merchandising & Wardrobe Styling

Captivate customers and drive sales.

About

Hi, I’m Sophie Bieshaar, founder of Sophie Styles. With a background in wardrobe styling and visual merchandising, I help retailers and individuals bring their spaces and personal style to life.

I work with businesses, brands, and individuals across Auckland, Bay of Plenty, and Waikato, creating shopping experiences that are engaging, inspiring, and designed to capture attention.

With merchandising experience in some of New Zealand’s largest shopping malls, I know how to craft displays that attract foot traffic and enhance the customer experience.

I also work one-on-one with clients to refine their personal style, making wardrobe choices effortless and tailored to their lifestyle.

Whether it’s a store window that stops people in their tracks or a wardrobe refresh that makes getting dressed effortless, I bring a thoughtful, creative approach to every project.

Sophie Styles | Bayfair Mall

Services

Visual Merchandising

With merchandising experience in some of New Zealand’s largest shopping malls, I understand what works in high-traffic environments and how to make your products stand out. Whether you need a seasonal refresh, a complete store transformation, or just an expert eye to fine-tune your visual merchandising, I’ll tailor a solution that fits your brand and space.

Wardrobe Styling

Style is personal—it’s about feeling confident in what you wear every day. Whether you’re stuck in a fashion rut, need help curating a functional wardrobe, or want guidance for a special event, I offer one-on-one styling services to make dressing effortless and enjoyable.

Mall collaborations
I also collaborate with shopping malls to offer styling sessions and pop-up activations, designed to engage customers and enhance the overall shopping experience.
Personal Styling Session

Mall Personal Styling Session

$325

Step into the season with a personalised shopping experience. We’ll begin with a complimentary coffee and a relaxed catch-up to define your style goals. Then, we’ll have a focused 2-hour session, choosing pieces that reflect your style, help you step outside your comfort zone, and discover new choices you might not have imagined. I’m here to guide you every step of the way. Reach out and begin your styling journey today

Terms and Conditions

To secure your booking, a 50% deposit is required. I kindly ask for at least 3 hours’ notice if you need to cancel or reschedule, as I often travel to you and need adequate time to adjust plans. If a change is made within 3 hours of the session, the deposit will not be refunded. The remaining balance is due at the time of your appointment. By booking, you agree to these terms and conditions. Thank you, and I look forward to helping you create a wardrobe you love.

Wardrobe Refresh

Wardrobe Refresh

$600

Discover Your Style.

Rediscover your style with a personalised 4-hour Wardrobe Refresh. I’ll guide you through decluttering, reworking your current pieces, and creating fresh outfit combinations. We’ll also pinpoint key staple items you might need, so you can build a versatile, curated wardrobe that truly reflects you. Reach out today to book your styling session and take the first step toward a wardrobe you love.

Terms and Conditions

To secure your booking, a 50% deposit is required. I kindly ask for at least 3 hours’ notice if you need to cancel or reschedule, as I often travel to you and need adequate time to adjust plans. If a change is made within 3 hours of the session, the deposit will not be refunded. The remaining balance is due at the time of your appointment. By booking, you agree to these terms and conditions. Thank you, and I look forward to helping you create a wardrobe you love.

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Sophie Styles | Bayfair Mall

Visual Merchandising

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Sophie Styles | Bayfair Mall

Mall Collaborations

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Sophie Styles | Bayfair Mall

Waredrobe Styling

Testimonials

Sophie was incredible when I needed a wardrobe revamp! She helped me create stylish combinations from my existing clothes, guided me on essential staples to enhance my wardrobe. Sophie has a natural talent for making you feel confident in your body and highlighting your best features. I can’t recommend her enough to anyone looking to transform their wardrobe and boost their confidence!
Katy
Business Owner at Twist Events
Sophie was incredible when I needed a wardrobe revamp! She helped me create stylish combinations from my existing clothes, guided me on essential staples to enhance my wardrobe. Sophie has a natural talent for making you feel confident in your body and highlighting your best features. I can’t recommend her enough to anyone looking to transform their wardrobe and boost their confidence!
Sophie has a natural talent for making you feel confident
Katy
Business Owner at Twist Events
The display boxes look fantastic and actually steer customers to us. Sophie just nails them every time. Now that I am out and about, I see a lot of other centres attempt this, but they are all so underwhelming in comparison.
Regional Manager
The display boxes look fantastic and actually steer customers to us. Sophie just nails them every time. Now that I am out and about, I see a lot of other centres attempt this, but they are all so underwhelming in comparison.
Sophie just nails them every time
Regional Manager
I wanted to take a moment to express how impressed I am with your mall display. It has been an incredible success with our customers at Max and Barkers, generating a fantastic response. Thank you for your hard work and creativity —it truly stands out!
Shelley
Max & Barkers
I wanted to take a moment to express how impressed I am with your mall display. It has been an incredible success with our customers at Max and Barkers , generating a fantastic response. Thank you for your hard work and creativity—it truly stands out!
It has been an incredible success
Shelley
Max & Barkers
We love her work and the mall looks fantastic. We have had great feedback from customers regarding her styling, We constantly have customers coming to the store and looking for particular items she has had on display in the mall.
Team Adairs
We love her work and the mall looks fantastic. We have had great feedback from customers regarding her styling, We constantly have customers coming to the store and looking for particular items she has had on display in the mall.
Sophie is an amazing VM
Team Adairs
We have had the pleasure of working with Sophie, where her creativity and passion for visual merchandising truly shone. She is always so accommodating and brings such a happy vibe alongside her. Her ability to transform spaces and create engaging displays has not only attracted customers but also inspired our team.
Maia
Merchant
We have had the pleasure of working with Sophie, where her creativity and passion for visual merchandising truly shone. She is always so accommodating and brings such a happy vibe alongside her. Her ability to transform spaces and create engaging displays has not only attracted customers but also inspired our team.
Such a happy vibe
Maia
Merchant
Sophie Styles | Bayfair Mall

Contact

Elevate your space and bring your vision to life with Sophie Bieshaar of Sophie Styles. As a professional visual merchandiser, Sophie specializes in creating impactful displays and designs that captivate and inspire. Get in touch today to transform your environment into something extraordinary!